American Metal Whiskey The Disciple – Press Release

Press Release

AMERICAN METAL UNVEILS THE DISCIPLE, AN INNOVATIVE NEW SONIC INFUSED WHISKEY USING THE SIGNATURE SOUND OF A CUSTOM MOTORCYCLE HAND-BUILT BY CO-FOUNDER JOSH ALLISON

The new limited-edition whiskey features a patent-pending process that uniquely transforms the color and taste of its award-winning 90 proof Tennessee straight whiskey.

DANBURY, Conn., Sept. 23, 2024 /PRNewswire/ — American Metal Whiskey, an extension of the award-winning American Metal Customs shop celebrated for its iconic custom cars and motorcycles, proudly unveils a new level of whiskey innovation: The Disciple. This limited-edition sonic infused whiskey, now available online in select states across the U.S. at americanmetalwhiskey.com, marks a new chapter in whiskey craftsmanship. Following the successful launch of its award-winning 90 proof whiskey and limited edition 10-year 96 proof single-barrel whiskey last fall, American Metal is thrilled to release The Disciple.

The Whiskey

The Disciple (SRP $80 / 750ml; 45% ABV / 90 Proof) starts with American Metal’s award-winning 90 proof Tennessee straight whiskey. Moreover, it features a high corn mash bill that has been distilled in Tennessee and aged in Vermont. What truly sets it apart, however, is American Metal’s new patent-pending sonic infusion process. Specifically, this process incorporates the distinctive sound of The Disciple—a custom motorcycle handcrafted by co-founder and Master Builder Josh Allison.

Sonic Infusion

“Infusing the signature sound of a custom bike that I built into the whiskey has never been done before, and it delivers a taste that is truly iconic in my opinion,” explains Allison. “Our innovative approach allows us to show a clear transformation from point A to point B due to the sound of the motorcycle and marks an industry milestone by merging motorcycle sounds and whiskey.” 

This patent-pending process employs the sounds of The Disciple’s vintage 1941 Harley-Davidson EL Knucklehead engine. It is played through a waterproof speaker that is submerged inside the new American Oak barrels. This allows the sound to directly interact with the liquid. This infusion technique imparts rich, complex tasting notes and a unique color to the whiskey.

Watch the video here.


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Sailor Guevara of American Whiskey Magazine Says:

 “American Metal Whiskey’s Sonic Infused whiskey is a testament to the brand’s dedication to quality and excellence. The medium amber color is housed in a bottle that exudes strength, with a design that is both thoughtful and unique. The label, reminiscent of great album cover art, adds to the overall appeal. Every detail, from the cork design to the color palette, has been meticulously crafted, showcasing the brand’s ability to create intrigue and individualism in its design.

On the nose, it’s clear this is no gimmick. Waves of brown sugar, rich cereal grain, and roasted almonds welcome you—just a hint of oak and decadent warm caramel. The initial palate is warm, bold, and velvety. A nice structure and mouthfeel are pleasant surprises. Sweet vanilla cream greets the tongue, and then peanut brittle and deep stone fruits arrive mid-palate, along with baking spices and a touch of roasted almonds in this long and lingering finish. It’s a win in my book, with complex flavors packed into a highly drinkable whiskey.”

American Metal Suggests a Cocktail: The Rowdy One
  • 2 ounces American Metal Whiskey
  • 2 bar spoons of 1:1 Demerara syrup
  • 2 dashes of Angostura Bitters
  • 2 dashes of Regans Orange Bitters

Stir with ice in a mixing glass. Strain over a king cube in an Old-Fashioned glass and garnish with a flamed orange peel.

Price & Availability

The Disciple is priced at $80 and available online at americanmetalwhiskey.com. There, you can explore the full lineup of American Metal Whiskey. Emphasizing responsible consumption, the whiskey is also accessible in select bars, restaurants, and liquor stores nationwide. Legal drinking-age adults can conveniently order online, with delivery options available in 41 states and DC. Additionally, experience American Metal Whiskey in person at the Harley Davidson Museum and Motor Bar in Milwaukee, WI, where American Metal is named the official whiskey. Furthermore, retailers interested in carrying the whiskey can contact American Metal Whiskey at info@americanmetalwhiskey.com.


Would you like to learn about other whiskeys that use sonic aging? Then, check out our BLACKENED X Wes Henderson Bourbon Review and our Copper & Kings Bourbon Review! You can also read about distilleries that use this process in our Copper & Kings Distillery Tour Review and our Southern Grace Distilleries Tour Review!


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About the author: Ed Escott is truly "Bourbon Obsessed". He is the founder of Bourbon Obsessed, LLC, and an Executive Bourbon Steward of the Stave and Thief Society. In addition, he has authored and edited over 600 bourbon and other whiskey reviews, over 50 in-depth distillery write-ups, and many other related articles. He is on the board of the Kentucky Bourbon Influencers and a member of the Lexington Bourbon Society and the Bourbon Capital Guild. Last, but not least, Ed has attended many bourbon-related educational sessions, visited countless distilleries, and is on a never-ending quest to try every bourbon.

Prior to focusing solely on Bourbon Obsessed, Ed practiced in academic medicine for three decades. He most recently was a Professor at the University of Kentucky and served as Chief of the Division of Neuroradiology and Vice Chair For Faculty Mentoring, Development & Wellness of the Department of Radiology. He has extensive editorial experience in academic medical publication, and brings that same academic mindset to Bourbon Obsessed, which is a unique approach for a spirit-focused media company.

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