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Binder’s Stash and Willett Distillery Announce Strategic Partnership
Binder’s Stash partners with Willett Distillery, gaining access to Willett’s inventory, bottling operations, and distribution platform.
Press Release
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Binder’s Stash and Willett Distillery Announce Strategic Partnership, Redefining the Future of American Whiskey
BARDSTOWN, Ky., June 3, 2025 /PRNewswire/ — Binder’s Stash, a breakthrough force in ultra-premium American whiskey, today announced a landmark strategic partnership with the iconic Willett Distillery. This bold collaboration brings together two of the industry’s most respected names, combining the whiskey’s boundary-pushing approach with Willett’s legendary heritage and liquid pedigree.
Unmatched Access to Willett’s Inventory and Capabilities
The partnership provides Binder’s Stash with unique access to Willett’s coveted inventory including experimental mashbills and limited barrels, fueling the brand’s mission to create deeply expressive, high-end whiskeys with unmatched provenance. In addition, Binder’s Stash will benefit from Willett’s state-of-the-art bottling operations and expansive distribution platform across domestic and global markets.
A Turning Point for Binder’s Stash
“This one-of-a-kind partnership with Willett marks a turning point for Binder’s Stash,” said Bill Binder, Founder of Binder’s Stash. “We’ve built our reputation by sourcing and releasing some of the most distinctive American whiskeys in the country, but Willett represents a different level: generational expertise, uncompromising quality, and a legacy that elevates everything it touches. Together, we’re setting a new bar for what American whiskey can be.”
Disrupting the American Whiskey Space
Binder’s Stash has quickly emerged as a disruptive presence in the American whiskey space—championing rare-aged barrels, bold flavor profiles, and design-forward releases that speak to a new generation of whiskey enthusiasts. The brand’s uncompromising commitment to quality and authenticity has earned top honors, including Gold at the San Francisco World Spirits Competition and Double Platinum at the 2025 ASCOT Awards.
Willett’s Support for Innovation and Quality
“We are excited to work with Bill and his incredibly bold brand, Binder’s Stash,” said Drew Kulsveen, Willett Distillery Master Distiller. “This partnership sets the stage for future opportunities and represents a bold step forward in expanding the boundaries of what’s possible in the world of aged whiskey. This limited relationship allows us to support a partner that shares our dedication to quality, innovation, and the future of American Whiskey.”
About Willett Distillery
Founded in 1936, Willett Distillery is one of the most respected independent distilleries in the world. Based in Bardstown, Kentucky, the heart of America’s whiskey heritage, Willett continues to age and bottle every whiskey on-site, honoring a nearly 90-year commitment to excellence.
About Binder’s Stash
Binder’s Stash is an award-winning ultra-premium American whiskey brand that reimagines what luxury whiskey can be. Built on rare barrel access, precision aging, and bold product vision, Binder’s Stash brings some of the country’s most distinctive whiskeys to market—crafted for those who demand excellence in every pour. The brand is protected by a philosophy rooted in innovation, integrity, and the relentless pursuit of greatness in every glass.
More About Willett Distillery
Established in 1936, three short years after prohibition, the Willett family chose the original family hog farm, situated at one of the highest points in Nelson County, Kentucky, to begin construction on the Willett Distillery. By St Patrick’s Day 1937, the first barrel of whiskey was rolled into Warehouse A. Approaching 90 years, Willett continues to make fine Kentucky Bourbon and Kentucky Rye Whiskeys. It remains independent and, truly, family-owned and -operated.
To learn more, visit www.willettdistillery.com
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About the author: Ed Escott is truly "Bourbon Obsessed". He is the founder of Bourbon Obsessed, LLC, and an Executive Bourbon Steward of the Stave and Thief Society. In addition, he has authored and edited over 600 bourbon and other whiskey reviews, over 50 in-depth distillery write-ups, and many other related articles. He is on the board of the Kentucky Bourbon Influencers and a member of the Lexington Bourbon Society and the Bourbon Capital Guild. Last, but not least, Ed has attended many bourbon-related educational sessions, visited countless distilleries, and is on a never-ending quest to try every bourbon.
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