Booker’s Bourbon The Reserves – Press Release

Press Release

BOOKER’S BOURBON ANNOUNCES THE RESERVES, AN ANNUAL SERIES OF LIMITED-EDITION RELEASES, CELEBRATING BOOKER NOE’S LEGACY

Booker’s Bourbon The Reserves is the Brand’s First Innovation in More Than Five Years

Clermont, Kentucky (August 29, 2024) – Today, The James B. Beam Distilling Co. and Freddie Noe, 8^th Generation Master Distiller, are proud to announce the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon The Reserves. The 2024 expression is the first of a new, annual limited-release series by Freddie Noe to commemorate his grandaddy, 6^th Generation Master Distiller Booker Noe, and his contributions to the bourbon world. Booker and Freddie Noe are American Whiskey trailblazers and Booker’s Bourbon The Reserves honors Booker’s legacy by creating a full-flavored American Whiskey inspired by how Freddie believes his grandfather would be making whiskey in modern day.  

An 8 to 14 Year-Old Blend

The first release of The Reserves is an 8 to 14-year-old blend that Booker’s Bourbon drinkers will recognize and continue to enjoy. Always uncut and unfiltered, always cask strength, and always pulled from the center cut in the warehouse – just as Booker envisioned when he created his Small Batch Bourbon Collection and forever changed the American Whiskey category. However, in many other ways, ‘The Reserves’ is something entirely new; due to the scarcity of the barrels, it’s released in smaller quantities than the four yearly Booker’s Batches and uses fewer, and older, barrels in the blend to achieve a layered and complex flavor profile.

Created to Commemorate Booker Noe

“I created Booker’s Bourbon The Reserves series to commemorate my grandaddy Booker,” shared Freddie Noe, 8^th Generation Master Distiller of the Fred B. Noe Distillery. “Liquid like this can take a while to find, but when I do, it feels like the Big Man himself picked them out. It’s just the kind of Bourbon I believe my grandaddy would be making if he were still alive with us now.”

The Component Whiskeys

The 2024 release of Booker’s Bourbon The Reserves spans eight production dates and eight different warehouses, these barrels were aged as follows:

• 8 Years, 2 Months, 12 Days on the 4th floor of warehouse G
• 8 Years, 5 Months, 19 Days on the 5th floor of warehouse I
• 8 Years, 5 Months, 20 Days on the 5th floor of warehouse Z
• 9 Years, 2 Months, 3 Days on the 5th floor of warehouse Q
• 9 Years, 2 Months, 4 Days on the 6th floor of warehouse J
• 9 Years, 5 Months, 18 Days on the 7th floor of warehouse H
• 10 Years, 3 Months, 2 Days on the 4th floor of warehouse X
• 14 Years, 4 Months, 16 Days on the 6th floor of warehouse I

Booker’s Bourbon is inspired by and named after, 6^th Generation Master Distiller, Booker Noe, who was known to have grown up at the distillery, in the heart of Kentucky. Freddie launched Booker’s Bourbon The Reserves to pay homage to his grandfather, the founder of the “small batch” bourbon category. All Booker’s expressions are bottled uncut and unfiltered with liquid coming from the center of the rackhouse where the temperature and humidity stars align the create the deepest and most intense flavors. 

Price & Availability

Booker’s Bourbon The Reserves 2024 Limited Edition Bourbon will be available in extremely limited quantities nationwide across the U.S. and in-store. Bottled at 125.9 proof. MSRP: $129.99

Tasting Notes From The Distillery

• NOSE: Notes of dried fruit and nuanced brown sugar sweetness
• TASTE: Complex rich vanilla with hints of charred oak
• FINISH: Full bodied with long and lingering notes of baking spice

Would you like to read more about some other bourbons from the James B. Beam Distilling? Then check out our Jim Beam Black 7 Year Bourbon Review, our Knob Creek 9 Year Bourbon Review, our Hardin’s Creek Boston Bourbon Review or our Knob Creek Bourbon x Rye Review.

Would you like to learn more about distilleries and bourbon? Are you planning a trip to Kentucky Distilleries? Maybe you would like to live the bourbon life vicariously through us? If any of these are true, then check out BourbonObsessed.com today!