Booker’s Jimmy’s Batch – Press Release

Press Release

BOOKER’S BOURBON RELEASES ITS FOURTH AND FINAL BATCH OF 2024 – JIMMY’S BATCH

The Final Booker’s Bourbon of 2024: Jimmy’s Batch – 2024-4

The final Booker’s batch of 2024 is named in honor of Master Distiller Jimmy Russell, living legend in bourbon, and one of Booker Noe’s dearest peers, competitors, and most importantly, friends. In addition, he was also like a second father to Fred Noe, 7th Generation Master Distiller of the James B. Beam Distilling Co, after his own father passed away. Booker’s Jimmy’s Batch pays tribute to this cherished friend of the Noe family.

Life Lessons From Jimmy Russell

Fred Noe has shared the following anecdotes and life lessons that Jimmy Russell has taught him:

  • Once at a bourbon festival, Jimmy came up to Dad and me and poured out three glasses of a whiskey he wanted us to taste. It was some real nice stuff, and when Dad asked what it was, Jimmy said it was something new he was working on, something special. I thought it was pretty cool to bring a new product to a competitor and ask what they think. It showed me the importance of trust and camaraderie, and just how much those old timers respected each other.
  • The other big thing Jimmy taught me was to treat everybody like I wanted to be treated. When we went to events at bars or liquor stores, he always stayed late to make sure everyone got their picture taken and their bottle signed. It’s easy to take for granted that we get to do what we do because of the people that stand in line for our whiskey, but Jimmy never did.

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The Component Bourbons

The breakdown of the components of Booker’s Jimmy’s Batch are as follows:

  • 12% came from the 5th floor of 7-story warehouse Z
  • 20% came from the 5th floor of 7-story warehouse 1
  • 46% came from the 3rd floor of 7-story warehouse 3
  • 22% came from the 4th floor of 7-story warehouse Q

This batch was made up of 3 production dates stored in 4 different warehouses. It is bottled at 125.8 proof and the age is 7 years, 9 months, and 19 days. Like all Booker’s Bourbons, Jimmy’s Batch is uncut and unfiltered.

Price and Availability

Booker’s Jimmy’s Batch is now available nationwide. The suggested retail price is $99.99 for a 750ml bottle.


If you would like to learn about another recent special Booker’s Bourbon release, check out my Booker’s The Reserves Bourbon Review!

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About the author: Ed Escott is truly "Bourbon Obsessed". He is the founder of Bourbon Obsessed, LLC, and an Executive Bourbon Steward of the Stave and Thief Society. In addition, he has authored and edited over 600 bourbon and other whiskey reviews, over 50 in-depth distillery write-ups, and many other related articles. He is on the board of the Kentucky Bourbon Influencers and a member of the Lexington Bourbon Society and the Bourbon Capital Guild. Last, but not least, Ed has attended many bourbon-related educational sessions, visited countless distilleries, and is on a never-ending quest to try every bourbon.

Prior to focusing solely on Bourbon Obsessed, Ed practiced in academic medicine for three decades. He most recently was a Professor at the University of Kentucky and served as Chief of the Division of Neuroradiology and Vice Chair For Faculty Mentoring, Development & Wellness of the Department of Radiology. He has extensive editorial experience in academic medical publication, and brings that same academic mindset to Bourbon Obsessed, which is a unique approach for a spirit-focused media company.

Ed can be found on social media on Instagram at @bourbon_obsessed and on Facebook at @BourbonObsessed

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