Bourbon News April 7, 2024 Edition

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Let's take a look at recent distillery, whiskey and bourbon news for April 7, 2024! Here are the headlines: Seagram's 7 joins with the American Cornhole League; Heaven Hill releases 25th Anniversary Old Fitzgerald Decanter; Jack Daniel's & McLaren Commemorative Bottle; A. Smith Bowman's new Oak Series; Michter's 10 Bourbon 2024 release; Hard Truth & Mellencamp Whiskey; 1st Booker's of 2024; Orphan Barrel 18 Year Bourbon

Welcome to this week’s Bourbon News! We’ll do a short recap of notable Distillery, Whiskey & Bourbon News from the past two weeks. If you want to learn more about any entry, then simply follow the links to read the full press release or other sources. Cheers!


Weekly Whiskey & Bourbon News – April 7, 2024

But First, Here’s What’s New on BourbonObsessed.com

This week we’ll feature a couple of reviews written by our friend Ray Marcano. Ray publishes a free monthly newsletter, The Bourbon Resource. Just click on the links to read the full reviews!

Now, on to the news!

Weekly Whiskey & Bourbon News – April 7, 2024

It’s Derby Time! So, why not pick up a $15,000 commemorative bottle?

Woodford Reserve Kentucky Derby 150 Baccarat Edition
Woodford Reserve Kentucky Derby 150th Baccarat Edition
Woodford Reserve Kentucky Derby 150th Baccarat Edition

In honor of the 150th running of the Kentucky Derby, Woodford Reserve is releasing a special version of their Baccarat edition bourbon. The “regular” version of Baccarat is Woodford Reserve Bourbon which is fully matured and then finished in cognac barrels, and ultimately bottled in a Baccarat decanter. This special release takes things one step further. After the bourbon is finished in the cognac barrels, it is dumped and barreled yet again. This final barrel is made from staves which were seasoned in the Kentucky Derby Winner’s Circle. For a final touch of elegance, the stopper of the Baccarat decanter is infused with 24 carat gold, which gives it a red hue. A leather carrying case is included. 150 bottles are available at $15,000 each. You can learn more and purchase this bourbon at Woodford Reserve.


Weekly Whiskey & Bourbon News – April 7, 2024

For everyone who is a fan of a 7&7 and cornhole…

Seagram's 7 Crown American Cornhole League
Seagram’s 7 Crown American Blended Whiskey joins forces with the American Cornhole League (ACL)
(Photo credit: Seagram’s)

Get Ready to Toss, Sip and Cheer: Seagram’s 7 Crown Celebrates the Beloved Pastime of Cornhole!

Seagram’s 7 Crown American Blended Whiskey is taking the fun to the next level by joining forces with the American Cornhole League (ACL) as its Official Whiskey Sponsor, bringing the No. 1 American Blended Whiskey to the pro series all summer long. “Seagram’s 7 Crown will celebrate the meaningful connection that our country has with cornhole,” said Gustavo Salguero, Senior Brand Manager, Seagram’s 7 Crown. “Whether you’re enjoying a 7&7 or tossing a bean bag, we’re thrilled to join forces with the American Cornhole League, witnessing some incredible competition and seeing these pros become legends!”

I mean no disrespect to the American Cornhole League or Seagram’s 7, but if this press release had come out on April 1, I wouldn’t have believed it! I had no idea that cornhole was this popular and that there was a professional league! Now, I know! https://www.seagrams7.com


Weekly Whiskey & Bourbon News – April 7, 2024

The latest release in Heaven Hill’s Old Fitzgerald decanter series commemorates their purchase of the Old Fitzgerald brand and the Bernheim Distillery.

Heaven Hill Distillery Old Fitzgerald Bottled-in-Bond 25th Anniversary Edition
Old Fitzgerald Bottled-in-Bond 25th Anniversary Edition
Photo Credit: Heaven Hill Distillery
Old Fitzgerald Bottled-in-Bond 25th Anniversary Edition
Photo Credit: Heaven Hill Distillery

The Old Fitzgerald Bottled-in-Bond 25th Anniversary Edition commemorates the anniversary of Heaven Hill acquiring the historic Bernheim Distillery (DSP-KY-1) in Louisville, KY and along with it the Old Fitzgerald brand. This bourbon is Bottled-In-Bond, as are all of the Old Fitzgerald Decanters, and was aged for 13 years. The barrels used for this release were produced in September 1999, emptied in March 2013 and bottled in February 2024.

Available in limited quantities at Heaven Hill Distillery and select Kentucky retailers. However, it is extremely unlikely that this one will just show up on a store shelf at retail. Expect to stand on line at the distillery, get lucky at a store lottery, or pay a premium if you would like to get this bottle. $229.99 / 750ml decanter. https://heavenhilldistillery.com


Weekly Whiskey & Bourbon News – April 7, 2024

Jack Daniel’s has some snazzy new packaging to celebrate their partnership with McLaren Racing.

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Jack Daniel’s McLaren Racing Commemorative Bottle
Jack Daniel's McLaren - Photo credit: Jack Daniel Distillery
Jack Daniel’s McLaren – Photo credit: Jack Daniel Distillery

The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. The limited edition Tennessee Whiskey features new packaging and design with a papaya twist on the iconic Old No. 7 logo and dynamic striping to celebrate the new race season. The whiskey in the bottle is classic Jack Daniel’s Tennessee Whiskey, with a mash bill of 80% corn, 8% rye, and 12% malted barley and bottled at 80 proof. It is available in both 1L and 700ml bottles in select US markets as well as F1 cities. Price is not given. Jack Daniels Website


Weekly Whiskey & Bourbon News – April 7, 2024

Frootbat - Making hard to find liquor easy to buy

A. Smith Bowman Distillery Abraham Bowman Oak Series
Abraham Bowman Oak Series, French Oak - Photo Credit: A. Smith Bowman Distillery
Abraham Bowman Oak Series, French Oak
Photo Credit: A. Smith Bowman Distillery

A. Smith Bowman Distillery announced the launch of Abraham Bowman Oak Series, a new set of experimental American whiskeys joining the Abraham Bowman Limited Edition Collection. The Abraham Bowman Oak Series explores cask maturation in different oak varietals from around the world, as well as the effect charring has on the flavor of whiskey. For the inaugural release, A. Smith Bowman Distillery introduces Abraham Bowman Oak Series: French Oak. This unique whiskey is made from an award-winning mash bill and brings a flavor profile unlike any of its counterparts in the collection, blending a mix of liquids aged for 12 years in French Oak barrels both with and without char. It is bottled at 100 proof and is priced at $99.99 for a 750ml bottle.

Notably, this bottle will only be available via an online lottery which runs from April 4 – April 11. Bottles must be picked up at the distillery. Click this link for more information, rules and to enter to win the right to purchase a bottle. This whiskey really sounds great, but since I have never had success in any of the prior A. Smith Bowman lotteries, I don’t have high hopes of having the opportunity to try this whiskey. But, you never know.🤷🏻‍♂️


Weekly Whiskey & Bourbon News – April 7, 2024

Frootbat - Making hard to find liquor easy to buy

More New Whiskey Releases

Michter’s 10 Year Bourbon

Michter’s 10 Year Bourbon – Michter’s has announced the 2024 release of their 10 Year Bourbon. Bottled as a single barrel, this bourbon is released only when Master of Maturation Andrea Wilson and Master Distiller Dan McKee feel that it is ready. Therefore, some years don’t see a release. Often, the barrels used are considerably older than 10 years, but it is unclear what the exact age range is for this year’s release. I have greatly enjoyed prior releases. Although I have not had the opportunity to try this year’s release, I expect it, too, will be great. $185 / 750ml. Press Release Link.

Hard Truth Farmer’s Reserve

Farmer’s Reserve is the second collaboration whiskey from Hard Truth Distilling Co. and Mellencamp Whiskey Co. It is a combination of Hard Truth’s Chocolate Malt Rye and their Sweet Mash Bourbon, rested in toasted Amburana wood. It is available at the Hard Truth distillery campus starting Saturday, April 6, and out in the greater market over the weeks following. 106 proof, $69.99. Press release.

Booker’s Springfield Batch

The first Booker’s Batch of 2024 is called Springfield Batch, in honor of the Kentucky town where Booker Noe was born and raised. The batch is made up of bourbon from 5 production dates stored in 4 different aging warehouses. The age is 7 years, 7 Months, 8 days, and is 124.5 proof. $89.99 / 750 mL. More information at Booker’s.

Orphan Barrel Releases Indigo Hour 18 Year Bourbon

The latest release from Orphan Barrel is an 18 year old bourbon distilled in Indiana, aged in Kentucky and bottled in Tennessee. Available beginning April 1, 2024. 90 proof. $225 / 750ml. Multimedia Press Release.

Weekly Whiskey & Bourbon News – April 7, 2024

Thanks For Reading!

Well, that’s it! I hope you have enjoyed this week’s Bourbon News! If you would like our bourbon and distillery news delivered directly to your inbox, please sign up for our mailing list here. You can also follow us on Instagram and Facebook. I hope you have a great rest of the weekend and we’ll see you again in two weeks! Cheers!🥃

Weekly Whiskey & Bourbon News – April 7, 2024

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