Bourbon News May 3, 2024 Edition

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Let's take a look at recent distillery, whiskey and bourbon news for May 3, 2024! Buffalo Trace Distillery opens London location; Beam Suntory rebrands as Suntory Global Spirits; San Francisco WSC Winners announced; New Releases: Chatt Whiskey Founder's Blend, Blood Oath Pact 10, George Dickel 12 Year Bottled in Bond, New Riff Silver Grove

Welcome to this week’s Bourbon News for May 3, 2024! We’ll do a short recap of notable Distillery, Whiskey & Bourbon News from the past two weeks. If you want to learn more about any entry, then simply follow the links to read the full press release or other sources. Cheers!


But First, Here’s What’s New on BourbonObsessed.com
  • After being closed since early in the pandemic, the new Wild Turkey Distillery Visitor Center has now opened, and tours and tastings have resumed. We visited last week, and they really did a wonderful job with the renovation. We also loved the new tour, the “Born from the Barrel – Russell’s Reserve Immersion Tour” that we had the opportunity to take. Read all about the visitor center and tours in our full article.
  • The Clermont Supper Club is a monthly event at The Kitchen Table Restaurant at the James B. Beam Distilling Company. I recently attended the supper celebrating Overholt Rye, hosted by Fred & Freddie Noe. It featured a four-course meal with paired cocktails, mingling and finishing with shopping at the American Outpost. Read all about it here.
  • We posted new reviews of 15 STARS First West Bourbon, Brother’s Bond Rye, and Oceanside Odysea Bourbon and Odysea Wheated Bourbon.

Now, on to the news!

Weekly Whiskey & Bourbon News – May 3, 2024

Buffalo Trace opens their first international experience in London:

Buffalo Trace Distillery London To Open May 6 - Bourbon and Distillery News May 3 2024
Buffalo Trace Distillery London Opens

Although it is called Buffalo Trace Distillery London, it is in actuality a tasting and retail experience. The venue, in the heart of London’s Covent Garden area, will feature two different educational and tasting experiences, as well as a retail store. It is scheduled to open on Monday, May 6. The goal, according to Jake Wenz, CEO and President at Buffalo Trace Distillery, is to “offer a space for spirits novices and lovers to learn more about a whiskey type they are perhaps less familiar with – bourbon. Our aim is to inspire visitors to broaden their palates, and perhaps their cocktails, and we’re hopeful after learning about bourbon and tasting it, they will add it to their drink list.” Read the full press release here.


Weekly Whiskey & Bourbon News – May 3, 2024

Beam Suntory drops “Beam” from their name and rebrands as Suntory Global Spirits:

Beam Suntory rebrands as Suntory Global Spirits - Weekly Bourbon and Distillery News May 3, 2024
Beam Suntory Rebrands as Suntory Global Spirits

Beam Suntory, a world leader in premium spirits, announced that it has rebranded as Suntory Global Spirits, reflecting the company’s evolution into a truly global leader across categories in spirits and Ready-to-Drink cocktails. When I first heard this news, I was not pleased that the Beam name was being dropped. However, after thinking about all the global (and other US) brands that the company owns, I guess it makes sense. Read the full press release here.


Weekly Whiskey & Bourbon News – May 3, 2024

Quick Take:

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Winners Announced In The San Francisco World Spirits Competition

I honestly didn’t realize that it was already time for this, but then I started seeing all the winners posting their medals. Congratulations to them all!

There are way too many medal winners to list, even the Double Double Gold winners (there are 787 across all categories!). So, if you are interested in seeing who won medals, I’ll direct you to the SFWSC website, where they have a complete list. You just have to provide your email address to gain access. Here’s the link: https://thetastingalliance.com/results/2024-san-francisco-world-spirits-competition-results/


Weekly Whiskey & Bourbon News – May 3, 2024

Frootbat - Making hard to find liquor easy to buy

New Releases

Frootbat - Making hard to find liquor easy to buy

Chattanooga Whiskey Founder’s 12th Anniversary Blend
Chattanooga Whiskey releases their Founder's 12th Anniversary Blend.

Chattanooga Whiskey released their Founder’s 12th Anniversary Blend, a special edition whiskey that celebrates the distillery’s past, present, and future. Blended annually by founder Tim Piersant, it uses whiskey from three unique barrels representing the three stages in the distillery’s evolution: past, present and future. Chattanooga Whiskey’s Founder’s 12th Anniversary Blend will be available in select states at an MSRP of $59.99. Read the full press release here.


Blood Oath Pact 10 Bourbon Announced
Blood Oath Pact 10 Bourbon Announced - Weekly Bourbon and Distillery News May 3, 2024

Lux Row Distillers has announced this year’s release of Blood Oath Bourbon. Blood Oath Pact 10 Bourbon is a blend of 3 bourbons, one of which is double finished in Cabernet Franc and Merlot casks. The bourbon is bottled at 98.6 proof, and has an MSRP of $129.99. 17,000 3-pack cases (54,000 750ml bottles) are being released. It should start hitting shelves around now.


Weekly Whiskey & Bourbon News – May 3, 2024

A Couple More New Releases
  • George Dickel unveiled their latest Bottled in Bond Bourbon. In fact, it just won a Double Gold Medal in the SFWSC. It was distilled in Spring 2011, aged 12 years and has an MSRP of $44.99. It should be starting to appear in stores now or very soon.
  • New Riff Distilling released the latest in their Silver Grove line. The inaugural release last year was a bourbon, and this year there are both a bourbon and a rye. Both are bottled at barrel strength, and the barrels all came from the top two floors of their five story Newport, KY rickhouse. They are available at the New Riff Gift shop for $55.99. You can read all about them here.

Thanks For Reading!

Well, that’s it! I hope you have enjoyed this week’s Bourbon News! If you would like our bourbon and distillery news delivered directly to your inbox, please sign up for our mailing list here. You can also follow us on Instagram and Facebook. I hope you have a great weekend and we’ll see you again in two weeks! Cheers!🥃

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