Bulleit 12 Year-Old Rye Returns

Press Release

Bulleit Frontier Whiskey 12-Year-Old Rye returns after five years

First released in 2019, Bulleit has brought back the award-winning expression as the Rye whiskey category continues to grow

After 5 Years Bulleit 12 Year-Old Rye Is Back!

LOUISVILLE, Ky., April 11, 2024 /PRNewswire/ — After five years, a 2019 San Francisco World Spirits Competition Gold Medal, and a clamor of requests from bartenders and fans alike, Bulleit Frontier Whiskey is announcing the return of its 12-Year-Old American Straight Rye Whiskey. (read the 2019 press release)

Mash Bill & Tasting Notes

Bulleit Rye 12-Year-Old is a limited-availability extension of Bulleit Rye Whiskey, America’s #1 selling rye whiskey¹. The 12-Year-Old uses the same mash bill as the flagship Rye:  95% rye and 5% malted barley- one of the highest rye percentages on the market. Aged and matured to perfection in new charred American white oak barrels for a minimum of 12 years, this 2024 release incorporates whiskey from barrels aged up to 17 years in the blend. The result is a smooth, aged taste as before, but with nuanced differences from the 2019 release. On the nose, we get light, fruity, woody-oaky, floral, and vanilla-spice notes. Bottled at 92 proof (46% ABV), on the palate it is semi-sweet, clean, and crisp. The finish is enjoyable with a slight-woody vanilla spice taste.

Jesse Damashek, Senior VP of Whiskies & Liqueurs, Comments About Bulleit 12 Year-Old Rye:

Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo commented: “Consumers and bartenders alike prefer rye’s unique spicy flavor profile which adds a distinctiveness to classic cocktails. At Bulleit, we are proud to have been able to contribute to this fast-growing category ever since we launched our first rye expression in 2011.

In bringing back the Rye 12-Year-Old we are responding to the demands from whiskey lovers for more premium expressions in the rye category. Our first release in 2019 performed exceptionally in the on and off trade. What we’ve created with this 2024 release continues our long tradition of striving to satisfy the growing appetite for bold, distinctive, and delicious premium whiskey.”

Bulleit Master Blender Andrew MacKay adds:

Bulleit Master Blender Andrew MacKay added: “This Bulleit Rye 12-Year-Old release remains true to the rye whiskies we’ve crafted before. The rye spicy character shines through the age of the whiskies and balances with those mature, elevated, and well-rounded flavors that originate from hand-selected barrels up to 17 years old. I do think it is best enjoyed neat or possibly with a single ice cube – which opens up some fruity character.”

Available Nationwide (almost)

Bulleit Rye 12-Year-Old Rye is available nationally (except for Maine) wherever fine spirits are sold, with a manufacturer’s suggested retail price of $54.99 for a 750ml bottle. The whiskey is packaged in the iconic Bulleit bottle, with a new all-green label that prominently features the 12-year-old age statement.

No matter where or how you decide to enjoy Bulleit Rye 12-Year-Old, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.

Learn More About Bulleit at BourbonObsessed.com

If you would like to read about another Bulleit whiskey, then check out our Bulleit 10 Year Bourbon Review! Learn more about the Bulleit Distillery and Visitor experience in our Bulleit Distilling Visitor Experience Review!

¹ Source: Nielsen Data – Rye Segment Analysis 3.23.24
Photo Credit: Bulleit Frontier Whiskey

Would you like to learn more about distilleries and bourbon? Are you planning a trip to Kentucky Distilleries? Maybe you would like to live the bourbon life vicariously through us? If any of these are true, then check out BourbonObsessed.com today!