Good Trouble Bourbon Launches, Blending Premium Craftsmanship with Social Impact

Press Release

Good Trouble Bourbon Launches, Blending Premium Craftsmanship with Social Impact

Award-Winning Bourbon Champions Looking for “Good Trouble”

CHICAGO, April 2, 2025 /PRNewswire/ — Good Trouble Bourbon, is a highly-awarded small-batch, bold new bourbon that marries exceptional craftsmanship and social advocacy. Founded by Chicago entrepreneur and social impact advocate Dee M. Robinson, Good Trouble Bourbon is more than a spirit—it’s a symbol of resilience, purpose, and the power of challenging the status quo and urges its drinkers to look for good trouble.

A Purpose-Driven Bourbon with a Bold Message

“Good Trouble Bourbon is more than a drink—it’s an experience designed to spark dialogue, connection, and change,” said Robinson. “We set out to create a great-tasting bourbon that not only meets the highest standards of quality but is also a catalyst for meaningful conversations and positive change. Every sip is a reminder that small actions can drive significant impact.”

Supporting Equity and Community Through Bourbon

With its smooth, robust flavor, Good Trouble embodies the spirit of making a difference. By using bourbon as a tool to bring people together, it lives up to its name—fostering dialogue, connection, and progress. A portion of proceeds supports the Shine Your Light Foundation, a 501(c)(3) non-profit that supports inclusivity, equity, and tolerance through community-driven initiatives.

Accolades from the Spirits Industry

In its debut year, Good Trouble Bourbon made a bold entrance onto the spirits scene, earning top accolades, including a Platinum Medal from the Las Vegas Global Spirits Awards and 11 Gold Medals. These included “Best Story” from the International Spirits Competition Distillers Challenge and 2nd place for “Best Small Batch Bourbon Whiskey” at the International Whiskey Competition. Good Trouble received the Double Gold Award from the International Spirits Competition, further cementing its excellence. The momentum continued in 2024 with Silver Medals at the San Francisco World Spirits Competition, one of the most prestigious awards in the industry, as well as the New York World Spirits Competition. Most recently, Good Trouble secured two more Gold Medals at the 2025 Los Angeles Invitational Spirits Challenge.

Founder Dee M. Robinson’s Bourbon Journey

Robinson’s extensive experience in the food and beverage industry led to a deep appreciation for Kentucky bourbon. Her journey began nearly a decade ago at a tasting, where she became captivated by the spirit’s complexity. She started collecting bottles, took courses, and visited distilleries to immerse herself in the craft. Determined to create a bourbon with a purpose, she collaborated with 8th-generation master distiller Jacob Call, and designed a bold label featuring a diverse, global representation of Lady Liberty with her torch astride a charging bull — representing unity, resilience, and the power of speaking up for justice and inclusion. Robinson brought Good Trouble to competitions, earning the industry’s highest awards, and securing key distributors.

Available Nationwide

Rooted in Robinson’s vision, Good Trouble Bourbon is more than a premium spirit—it’s a platform for meaningful conversations that inspire social change. Good Trouble Bourbon is now available in 40 states for purchase online and at select retailers in Illinois. According to the brand website, it’s bottled at 92 proof with an SRP of $49.99 / 750ml. To learn more, visit www.GoodTroubleBourbon.com.

Would you like to learn more about distilleries and bourbon? Are you planning a trip to Kentucky Distilleries? Maybe you would like to live the bourbon life vicariously through us? If any of these are true, then check out BourbonObsessed.com today!