Introducing Booker’s Barry’s Batch Bourbon: The First 2025 Release Honors Beam Legend Barry Berish

Press Release

Booker’s Introduces Their First Batch for 2025: Barry’s Batch Bourbon 2025-01

Honoring Barry Berish, Former Beam Chairman and CEO

Booker’s Bourbon has introduced its first batch for 2025, Barry’s Batch, in honor of Barry Berish, former Beam Chairman and CEO, and a dear friend to 7th Generation Fred Noe, and his father, Booker Noe. Barry was a legend at Beam, working at the company for over 40 years. He passed away last year, and this batch was named in his honor and memory.

The Specifics: Booker’s Barry’s Batch Bourbon

“Barry’s Batch” is made up of barrels from four production dates that were aged in five different warehouses. The batch is aged 7 years, 2 months, and 4 days.

• Proof: 125.7
• Suggested Retail Price (SRP): $99.99

Breakdown of Barrel Storage for Booker’s Barry’s Batch

The breakdown of barrel storage for the batch is as follows:

• 41% came from the 5th floor of 7-story warehouse 3
• 14% came from the 5th floor of 7-story warehouse 1
• 4% came from the 7th floor of 9-story warehouse H
• 32% came from the 5th floor of 7-story warehouse X
• 9% came from the 4th floor of 7-story warehouse G

Booker’s Barry’s Batch Background

“In 1995, we hit a big milestone: our family had been making whiskey for over 200 years. It was high time for some festivities, particularly after the rough go of it bourbon had in the 80s. Barry took the opportunity to throw a party bigger than any we’d ever had, bringing people from around the world for food, drinks, and a good time.

All day, Barry brought Beam pride to everyone in the crowd. He stood front and center on stage from morning to night, his energy never flagging, highlighting what we’d accomplished and drumming up excitement for all we were about to achieve.

He hosted the main event of the afternoon, where we invited anyone and everyone named “Jim Beam” to come on over and join the leaders on stage. He proclaimed their names louder than anyone else, proud to be honoring the name above the door. I can still see him, surrounded by dozens of those Jims, beaming.

If it weren’t for Barry, we wouldn’t be where we are today. We’re more than grateful for everything he did and everything he was: a real good guy, and truly one of a kind. So, here’s to you Barry, you’ll always be in our hearts.”

Tasting Notes and Appearance of Booker’s Barry’s Batch Bourbon From Fred Noe

The color of “Barry’s Batch” is a bright golden amber, inviting you to lean in and take in the wonderful aroma. The nose is warm and welcoming, with hints of vanilla and a touch of sweetness from the more than 7 years it spent aging in new white oak barrels. The balanced finish was smooth and left me wanting more – it’s just that good!

A Personal Tribute from Fred Noe

“I know Dad would have loved to celebrate his long-time friend and colleague with this bourbon named after him. I really hope you enjoy Barry’s Batch as much as I enjoyed creating it!”

— Fred Noe, Beam Family 7th Generation Master Distiller

Learn more at: www.beamdistilling.com

Will you be picking up a bottle of Booker’s Barry’s Batch? Read about last year’s inaugural release for Booker’s first line extension in our Booker’s The Reserves Bourbon Review. Learn about other recent batches in these press releases Booker’s Jimmy’s Batch and Booker’s Jimmy’s Batch.

Would you like to learn more about distilleries and bourbon? Are you planning a trip to Kentucky Distilleries? Maybe you would like to live the bourbon life vicariously through us? If any of these are true, then check out BourbonObsessed.com today!