Jack Daniel’s and McLaren Racing Unveil 2025 Limited Edition McLaren Racing X Jack Daniel’s Tennessee Whiskey

Press Release

2025 edition of the limited McLaren Racing X Jack Daniel’s Tennessee Whiskey celebrates the two iconic brands with a bold new packaging design and higher proof

New Design and Elevated Proof Celebrate Iconic Partnership

Lynchburg, Tennessee (April 3, 2025) – The Jack Daniel Distillery today announced the release of a new limited edition Jack Daniel’s Tennessee Whiskey in celebration of its continued partnership with the McLaren Formula 1 Team. The 2025 limited edition McLaren Racing X Jack Daniel’s Tennessee Whiskey is elevated at 86 proof (43% abv) and incorporates bold packaging designs that nod to the unmatched histories of both brands.

“2024 was a fantastic year for the McLaren Formula 1 Team which saw the team secure the coveted Constructors’ Championship title. We couldn’t be more proud to partner with a brand that continues to redefine success in the pursuit of continued improvement,” said Jamie Butler, Jack Daniel’s Global Brand Director. “This year’s McLaren X Jack Daniel’s limited edition bottle features a new label and packaging design and higher proof that embodies the same spirit Mr. Jack himself lived by – Every day we make it, we make it the best we can.”

“We’re delighted to launch our third limited edition bottle in collaboration with Jack Daniel’s, offering our fans a special way of celebrating another exciting year of going racing together,” said Nick Martin, Co-Chief Commercial Officer, McLaren Racing.

The SRP of McLaren Racing X Jack Daniel’s Tennessee Whiskey is $34.99 for a 700ml bottle.

Craftsmanship and Flavor Profile

The limited edition 2025 McLaren X Jack Daniel’s Tennessee Whiskey starts with Jack Daniel’s classic grain bill of 80% corn, 8% rye and 12% malted barley. Distilled in Lynchburg, Tennessee, the whiskey is mellowed drop by drop through 10 feet of charcoal before maturing in new, American white oak barrels handcrafted to the highest standards. At the elevated 86 proof, this Tennessee Whiskey offers a richer, more robust flavor profile with a medium bodied blend of balanced caramel, vanilla, and toasted oak, with a creamy, clean finish.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniels is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.

Will you be picking up a bottle of the 2025 McLaren X Jack Daniel’s Tennessee Whiskey?

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