Jack Daniel’s Expands Flavor Portfolio with New Tennessee Blackberry

Press Release

Jack Daniel’s Announces Launch of Tennessee Blackberry
The new release, available now nationwide, blends Jack Daniel’s iconic Tennessee Whiskey with the vibrant flavor of blackberries

Jack Daniel’s Tennessee Blackberry

Lynchburg, Tennessee (August 4, 2025) – The Jack Daniel Distillery today announced the launch of Jack Daniel’s Tennessee Blackberry, the newest addition to its popular flavors lineup. Bursting with sweet and tangy blackberry notes that complement the bold character of Jack Daniel’s Tennessee Whiskey, the release continues the brand’s legacy of flavorful spirits rooted in authentic whiskey craftsmanship.

Master Distiller Chris Fletcher

“The smooth, well-rounded finish of our Tennessee Whiskey makes it one of the most versatile expressions to pair with unexpected flavor,” said Chris Fletcher, Master Distiller at the Jack Daniel Distillery. “By adding the ripe notes of blackberries, we’ve created an approachable spirit that’s full of character, easy to enjoy with friends and perfect for any season.”

Production Details

Offered at 70 proof (35% abv), Jack Daniel’s Tennessee Blackberry begins with the distillery’s Old No.7 Tennessee Whiskey, distilled in Lynchburg from the classic mash bill of 80% corn, 12% malted barley, and 8% rye, mellowed through 10 feet of sugar maple charcoal and matured in new, charred American oak barrels. The resulting signature-smooth whiskey is then infused with a fresh blackberry flavor before bottling.

Jack Daniel’s Flavors Lineup

The new expression joins Jack Daniel’s Tennessee Honey, Tennessee Fire, and Tennessee Apple within the brand’s flavors lineup, delivering a bright twist that’s perfect for sipping neat, over ice or mixing into a refreshing cocktail.

Availability and Pricing

Jack Daniel’s Tennessee Blackberry hits shelves this month across the U.S. in 750 mL bottles for a suggested retail price of $21.99.

More Information

For more information, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

WIll you be picking up a bottle of Jack Daniel’s Tennessee Blackberry? Next, read about some other Jack Daniel’s whiskeys: Jack Daniel’s 12 Year Old Tennessee Whiskey Review (Batch 3), Jack Daniel’s 14 Year Old Tennessee Whiskey Review (Batch 1)

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