Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Rye – Press Release

Press Release

Jack Daniel’s Celebrates Military with Launch of Limited Edition Heroes Selection Single Barrel Barrel Proof Rye Whiskey

The military exclusive release, which is produced once a year and especially selected by a veteran, is available now at military duty-free stores

Lynchburg, Tennessee (August 12, 2024) – The Jack Daniel Distillery introduces Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Tennessee Rye Whiskey – the latest selection in the limited edition series featuring whiskey chosen by heroes, for heroes. Selected by U.S. Navy Veteran and Jack Daniel’s SVP General Manager Melvin Keebler, the 2024 this edition was hand-picked to celebrate veterans and active military, complete with an exclusive gift box and collectible medallions.

The Specifics

Jack Daniel’s Heroes Selection Barrel Proof Rye is offered at proof points between 125 and 140 with a complex aroma of rich caramel and toasted subtle fruit. Although every barrel is slightly different, rich flavors of toasted oak are balanced by complex barrel spices to provide depth and character. Jack Daniel’s Rye Whiskey has a grain bill of 70% rye, 18% corn, and 12% malted barley and is charcoal mellowed before aging in new, handmade American white oak barrels.

Selected by U.S. Navy Veteran and Jack Daniel’s SVP General Manager Melvin Keebler - Photo Credit: Jack Daniel's
Selected by U.S. Navy Veteran and Jack Daniel’s SVP General Manager Melvin Keebler – Photo Credit: Jack Daniel’s
Core Principles

“Community, camaraderie and the importance of mission are the core principles that I feel my military service shares with my work today at the Jack Daniel Distillery,” Keebler said. “It is my privilege to select this whiskey in honor of the men and women who continue to serve and protect our freedom.”


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Support for Military Communities

The Heroes Selection annual release is the latest effort from Jack Daniel’s to support military communities. Since 2011, Jack Daniel’s Operation Ride Home campaign in partnership with the Armed Services YMCA has raised nearly $3 million to cover costs for nearly 13,000 junior-enlisted service members and their family members to travel home for the holidays.

Price & Availability

Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Rye is available in 750ml bottles for a suggested retail price of $69.99 in select military retail locations beginning this month.

For more information, visit www.jackdaniels.com.


If you would like to read about some more whiskeys from this distillery, then check out our Jack Daniel’s Barrel Proof Rye Review and our Jack Daniel’s Heritage Barrel Review!

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About the author: Ed Escott is truly "Bourbon Obsessed". He is the founder of Bourbon Obsessed, LLC, and an Executive Bourbon Steward of the Stave and Thief Society. In addition, he has authored and edited over 600 bourbon and other whiskey reviews, over 50 in-depth distillery write-ups, and many other related articles. He is on the board of the Kentucky Bourbon Influencers and a member of the Lexington Bourbon Society and the Bourbon Capital Guild. Last, but not least, Ed has attended many bourbon-related educational sessions, visited countless distilleries, and is on a never-ending quest to try every bourbon.

Prior to focusing solely on Bourbon Obsessed, Ed practiced in academic medicine for three decades. He most recently was a Professor at the University of Kentucky and served as Chief of the Division of Neuroradiology and Vice Chair For Faculty Mentoring, Development & Wellness of the Department of Radiology. He has extensive editorial experience in academic medical publication, and brings that same academic mindset to Bourbon Obsessed, which is a unique approach for a spirit-focused media company.

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