Lasso Motel Whiskey – Press Release

Press Release

INTRODUCING LASSO MOTEL WHISKEY
Housing An Aged Whiskey Core Line-Up and A Growing Profile of Cask-Finished Varietals, Award-Winning Lasso Motel Whiskey Is Inspired by The Untamed Spirit of a Bygone Era

(Editor’s note: This brand came out of the gate in full force, with a full line up of straight and finished whiskies. The website notes that they are distilled at MGP (Ross & Squibb), Green River Distilling and Barton 1792. While I appreciate the transparency, I am a little confused by them all being called “Straight Whiskey”. The 4- and 8-Year Kentucky Straight Whiskeys, are most likely bourbons. If they are, I think it would be helpful for marketing to call them bourbons on the label. Stay tuned.)

DALLAS, Sept. 23, 2024 /PRNewswire/ — Lasso Motel Whiskey is pleased to make its debut across Texas, Florida and now ships nationwide via Seelbach’s. Founded by drinks industry veteran, Devin Odell, President of Dynasty Spirits, Lasso Motel Whiskey is the latest addition to Dynasty’s award-winning portfolio and features an extensive lineup of unique cask finishes, all of which are 50% alc/vol, 100proof, and offered in a 750ml bottle. Cask finishes currently include Le Stave, Sherry, Rose, Port Cask, Tokaji, Naranja, Cognac, Mizunara, and Amburana, each with an SRP of $69.99. In addition, Lasso Motel Whiskey’s current range of aged statement whiskey includes 4-Year Kentucky Straight Whiskey ($44.99), 8-Year Kentucky Straight Whiskey ($74.99), 10-Year Single Barrell Rye ($89.99), and 18-Year American Straight Whiskey ($129.99). Lasso’s 4-Year and 8-Year whiskies are 50% alc/vol, 100proof, while the 10-Year is cask strength and 18-Year is 121proof.

Devin Odell

A native of Dallas, Odell launched his first venture into the spirits industry in the summer of 2010. Today, Dynasty Spirits is a leading independently owned spirits portfolio company boasting over ten brands, across various categories, with Lasso Motel Whiskey as its latest release. Odell’s leadership has earned him a reputation as a respected industry veteran, solidifying Dynasty Spirits as the third-largest producer of spirits in Texas.

Inspired by Dallas’ Belmont Hotel

The creation of Lasso Motel Whiskey was inspired by Odell’s time at the storied Belmont Hotel—a now-shuttered but historic Dallas landmark reminiscent of the iconic Chateau Marmont. The hotel, once a vibrant hub for artists and celebrities, offered stunning views of the city. Encapsulated by the rock-and-roll nostalgia and the sense of history that the Belmont represented, Odell’s memories of this place laid the foundation for the timeless essence of Lasso Motel Whiskey.

“Lasso Motel Whiskey began as a passion project of mine and pays homage to the whiskey industry. While many brands draw on stories of prohibition or the Old West, we chose a product and packaging design that reflects our own style and experience. The result is a whiskey that not only shines in a glass but also stands out on a bar top. Distinguished by its heavy-grade glass decanter and paperweight cork, Lasso Motel Whiskey offers a premium consumer experience, featuring a range of global cask selections that make each bottle a coveted addition to any collection,” says Devin Odell of Dynasty Spirits. “Lasso Motel Whiskey is driven by our commitment to constant innovation and a dedication to creating unique consumer experiences. Lasso will continue to evolve, offering new products that resonate with both whiskey enthusiasts and casual drinkers alike.”

Ongoing Availability

Ongoing availability for each Lasso Motel Whiskey offering will be phased throughout the remainder of the year, with additional cask finish and aged inventory becoming available early next year. Their current distribution partner, Green Light Distribution, is the third-largest national spirits distributor in Texas with a well-established and expanding footprint in Florida.

About Dynasty Spirits

Dynasty is a highly successful spirits company with a diverse portfolio of brands and a proven track record for quality and high performance. Founded by Devin Odell in 2010, Dynasty has consistently innovated to stay ahead of industry trends. We pride ourselves on quality which has helped us build strong relationships with our friends in the industry and gain loyal followers. Our vast family of brands ranges from botanical vodkas to tequila — offering something for every taste and every occasion. For additional information please visit: https://www.dynastyspirits.com/.

Link: Brand Website

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