Lifetime Supply Of Fireball Contest (If You’re 90!)

Press Release

Fireball Announces Epic Senior Citizen Discount, Offers Lifetime Cinnamon Whisky Supply to Fans Who Are 90+ (Lifetime Supply of Fireball Contest)

For the bold and the old who know Fireball keeps them spicy and feisty, the brand is celebrating those who prove age is just a number with its latest wild offering

LOUISVILLE, Ky., March 24, 2025 /PRNewswire/ — Fireball Whisky is cranking up the heat with a lifetime supply offering exclusively for the folks who put the ‘social’ in social security and are ready to twi-light up their final years. Saluting the 90+ legends who’ve spent nearly a century making memories, surviving life’s curveballs, and keeping the party rolling, Fireball is offering the most epic senior discount of all: free lifetime supplies of its signature cinnamon whisky to those born on or before 1935. This supply is for the elders who don’t just raise glasses, they raise hell, too.

Senior Citizens Love Fireball

“We’ve seen them all over social, we’ve heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since,” said Danny Suich, Global Brand Director for Fireball. “It’s time to celebrate the 90+ crowd, the party royalty who never stopped turning up.”

Lifetime Supply of Fireball Contest Runs From March 24 – March 31, 2025

Starting today and running through March 31, aka the 90th day of the year, those 90+ who are ready to prove the fun is far from over can enter for the chance to win a lifetime supply of Fireball. But this red-hot reward is strictly for the winner. No passing it down in the will, no sneaky ‘whisky inheritance’ loopholes, and definitely no ghostly reappearances to claim a refill.


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Here’s how to enter to the lifetime supply of Fireball contest:
  • Head over to LifetimeSupplyofFireball.com and either enter your own information (if you’re 90+) or nominate your favorite nonagenarian.
  • Fill in all required information (don’t worry, this is easier than filing for Social Security – which was also born in 1935).
  • Upload a photo of the nominee (or one of you both!) enjoying Fireball
  • Finally, answer the question: “How do you (or how does your nominee) keep the mischief alive at 90+?”
  • P.S. Are you an old-school legend who avoids the internet? Mail your photo and response directly to the Fireball Dragon Man at Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223

“When you’ve been partying for 90+ years, you don’t slow down, you keep the good times going long after closing time. We’re honored to be part of our fans’ victory laps… and their wake-up call after a well-deserved nap, too,” said Suich.

About Fireball

Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that’s Fireball Whisky. Fireball is known to ignite any occasion – from a round of golf to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com/.


Would you like to learn about the barrel aged version of Fireball? Then check out my Fireball Dragon Reserve Review! Or, read about another offering from Fireball – the Fireball Garter!

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About the author: Ed Escott is truly "Bourbon Obsessed". He is the founder of Bourbon Obsessed, LLC, and an Executive Bourbon Steward of the Stave and Thief Society. In addition, he has authored and edited over 600 bourbon and other whiskey reviews, over 50 in-depth distillery write-ups, and many other related articles. He is on the board of the Kentucky Bourbon Influencers and a member of the Lexington Bourbon Society and the Bourbon Capital Guild. Last, but not least, Ed has attended many bourbon-related educational sessions, visited countless distilleries, and is on a never-ending quest to try every bourbon.

Prior to focusing solely on Bourbon Obsessed, Ed practiced in academic medicine for three decades. He most recently was a Professor at the University of Kentucky and served as Chief of the Division of Neuroradiology and Vice Chair For Faculty Mentoring, Development & Wellness of the Department of Radiology. He has extensive editorial experience in academic medical publication, and brings that same academic mindset to Bourbon Obsessed, which is a unique approach for a spirit-focused media company.

Ed can be found on social media on Instagram at @bourbon_obsessed and on Facebook at @BourbonObsessed

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