Maker’s Mark The Heart Release – Press Release

Press Release


“The Heart Release” 2024 Expression is Inspired by the Maker’s Mark Distillery Team

LORETTO, Ky., June 24, 2024 /PRNewswire/ — Maker’s Mark, the iconic handmade Kentucky bourbon, today announced the anticipated next chapter of its Wood Finishing Series with the 2024 expression, “The Heart Release.” Inspired by the team that distills its whisky at Star Hill Farm, home to the Maker’s Mark Distillery, The Heart Release is fruit forward with caramel, maple, and chocolate notes, and will be available at U.S. retailers for $74.99 beginning in July 2024.

The Second Chapter of Maker’s Mark Wood Finishing Series Focuses on the Teams Behind it

Maker’s Mark Wood Finishing Series is a collection of one-of-a-kind expressions that use an innovative wood stave-finishing technique to enhance distinctive characteristics already present in the brand’s iconic bourbon. Whereas the first chapter of Wood Finishing Series emphasized the production process that impacts the flavor of Maker’s Mark, the second chapter will focus on the teams behind Maker’s Mark. The first release within this chapter will shine a light on the unique taste vision inspired by the distillery team – the makers of Maker’s Mark, who craft its handmade bourbon in Loretto, Kentucky.

Rob Samuels, Managing Director for Maker’s Mark

“Always staying true to my grandparents, our founders’ vision to deliver a full-flavored, soft red winter wheat bourbon with a smooth finish, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation,” said Rob Samuels, eighth generation whisky maker and Managing Director for Maker’s Mark. “This Wood Finishing Series release celebrates the entire distillery team, who share our vision and who have contributed their perspective to craft the final expression.”

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A Unique, Special Experience

“It was a very unique, special experience to have the distillery team play a significant role in crafting the taste vision of The Heart Release,” said Beth Buckner, Senior Manager of Innovation and Blending, Maker’s Mark. “Distillery team members all have different, yet very important jobs in creating our whisky; each person described aromas and flavors they experience throughout their day, which helped us shape the flavors of this release.”

Fruit forward, with caramel, maple, and chocolate notes, The Heart Release features a rich, creamy mouthfeel that is a pure delight. For more information, please visit

Would you like to learn about other bourbons from Maker’s Mark? Then you’ll want to read our Maker’s Mark Bourbon Review and our Maker’s 46 Cask Strength Bourbon Review (2023). You can also learn more about visiting the distillery in our Maker’s Mark Distillery Tour Review.

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