Maker’s Mark The Keepers Release Announced

Press Release

Maker’s Mark Honors Its Warehouse Team with The Keepers Release 2025

Latest Wood Finishing Series Expression Pays Tribute to Those Who Ensure Consistent Maturation

The Latest In Maker’s Mark’s Wood Finishing Series

LORETTO, Ky., March 19, 2025 /PRNewswire/ — Maker’s Mark, the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world, today announced the next iteration of its Wood Finishing Series: The Keepers Release 2025. This latest expression is inspired by the warehouse team who ensure every barrel of Maker’s Mark matures consistently to the founders’ taste vision.

A Tribute to Tradition and Craftsmanship

“From the beginning, our founders – my grandparents – went to remarkable lengths to create an uncompromisingly delicious bourbon,” said Rob Samuels, eighth-generation whisky maker and managing director at Maker’s Mark. “We are delighted to introduce this latest Wood Finishing Series expression that celebrates the team who still rotate each and every barrel of Maker’s Mark by hand and who continue to embrace our founders’ perfectly unreasonable pursuit of excellence.”


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Innovative Wood Finishing Techniques

The Maker’s Mark Wood Finishing Series is a collection of one-of-a-kind expressions that use an innovative wood stave-finishing technique to enhance distinctive characteristics already present in the brand’s iconic bourbon.

Maker’s Mark The Keepers Release 2025 showcases rich, oak-forward aromas of seasoned wood, brûléed sugar, and tobacco, leading to a long, enveloping finish characterized by dried dark fruit and a lingering roasted sweetness.

Inspired by the Warehouse Team’s Sensory Expertise

“The Keepers Release was born from our close collaboration with the Maker’s Mark warehouse team, the guardians of our barrels,” said Dr. Blake Layfield, master distiller at Maker’s Mark. “Their sensory experience of Maker’s Mark is unlike anyone else’s — the aromatic oak at different times of the day, evolving tasting notes of our whisky as it ages over multiple seasons — which provided inspiration and helped us shape the flavors of this release.”

Availability and Pricing

At 54.6% ABV / 109.2 proof, Maker’s Mark The Keepers Release 2025 will be available at U.S. retailers starting today for a suggested retail price of $74.99.

For more information, please visit www.MakersMark.com.


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About the author: Ed Escott is truly "Bourbon Obsessed". He is the founder of Bourbon Obsessed, LLC, and an Executive Bourbon Steward of the Stave and Thief Society. In addition, he has authored and edited over 600 bourbon and other whiskey reviews, over 50 in-depth distillery write-ups, and many other related articles. He is on the board of the Kentucky Bourbon Influencers and a member of the Lexington Bourbon Society and the Bourbon Capital Guild. Last, but not least, Ed has attended many bourbon-related educational sessions, visited countless distilleries, and is on a never-ending quest to try every bourbon.

Prior to focusing solely on Bourbon Obsessed, Ed practiced in academic medicine for three decades. He most recently was a Professor at the University of Kentucky and served as Chief of the Division of Neuroradiology and Vice Chair For Faculty Mentoring, Development & Wellness of the Department of Radiology. He has extensive editorial experience in academic medical publication, and brings that same academic mindset to Bourbon Obsessed, which is a unique approach for a spirit-focused media company.

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