Ole Smoky Distillery Announces New Tennessee Straight Bourbon

Press Release – Ole Smoky Tennessee Straight Bourbon

Ole Smoky Distillery Announces Launch of New (unflavored) Tennessee Straight Bourbon Whiskey

Premium, four-year barrel-aged bourbon expands the brand’s award-winning whiskey line nationwide

GATLINBURG, Tenn., Dec. 3, 2025 /PRNewswire/ — Ole Smoky Distillery, the most awarded moonshine and flavored whiskey brand in the U.S. and America’s most visited distillery, today announced the nationwide release of its newest whiskey: Ole Smoky Tennessee Straight Bourbon Whiskey. Crafted to showcase Ole Smoky’s deep Tennessee distilling roots, the new Tennessee Straight Bourbon Whiskey represents the brand’s expansion into the premium straight whiskey category. Barrel-aged for four years, this full-bodied bourbon delivers a smooth, sippable profile true to Tennessee tradition. Following a highly successful debut at the brand’s Tennessee distillery locations in 2023, the high-quality bourbon will be available on shelves at retailers across the U.S. beginning this month.

Ole Smoky Tennessee Straight Bourbon Reflects Brand’s Ideals

“This bourbon reflects everything Ole Smoky stands for: authenticity, craftsmanship and exceptional quality,” comments Will Ensign, VP Marketing, Ole Smoky Distillery. “Based on tremendous excitement and demand at our distilleries as well as growing consumer interest in premium American whiskey, we’re thrilled to make our Tennessee Straight Bourbon Whiskey available to bourbon enthusiasts and our loyal fans nationwide.”

Strong Consumer Demand for Premium American Whiskey

In recent years, there has been a strong and sustained rise in consumer demand for American whiskey, especially in the premium and craft segments. According to the Distilled Spirits Council of the United States (DISCUS), between 2003 and 2024, nine-liter case volumes for American whiskey increased 125.9%, reflecting a long-running surge in consumer interest for the category.

Ole Smoky Expands Beyond Flavored Spirits

This launch of Ole Smoky Tennessee Straight Bourbon marks a significant milestone for Ole Smoky as the company expands its whiskey offerings beyond its renowned flavored spirits, which include more than 25 authentic moonshine and 17 inventive whiskey varieties. With its Appalachian heritage, decades of distilling expertise, and trusted reputation among whiskey drinkers, Ole Smoky continues to meet growing consumer demand for high-quality, approachable whiskeys.

Product Details and Nationwide Availability

Ole Smoky Tennessee Straight Bourbon Whiskey features rich, warm notes of smoke, char, and caramel, offering a premium and refined flavor experience without a premium price. Retailing at $24.99, the whiskey is now available at retailers across the U.S. (The bourbon is aged 4 years and bottled at 80 proof, according to the brand website, where it also priced slightly higher at $25.99.)

For more information on Ole Smoky products, visit olesmoky.com.

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