Rebel Bourbon Launches Kyle Busch 108 Single Barrel Bourbon

Press Release

Rebel Bourbon Rolls Out Kyle Busch 108 Single Barrel Bourbon

One-of-a-kind bourbon release takes the Rebel sponsorship of Richard Childress Racing to a new level.

ST. LOUIS, Feb. 26, 2025 /PRNewswire/ – Bardstown, Kentucky-based Rebel Bourbon – the Official Bourbon of Richard Childress Racing – announced the limited-edition release of Kyle Busch 108 Single Barrel Bourbon. Every barrel was selected by two-time NASCAR Cup Series Champion Kyle “Rowdy” Busch and bottled at 108 proof (54% ABV) in honor of Rebel’s sponsorship of RCR.

Aged to Perfection: The Craft Behind Kyle Busch 108 Single Barrel

The new limited-edition release is handcrafted according to Rebel’s original time-honored wheated bourbon recipe since 1849 and aged for four years. This process delivers a robust flavor with a velvety smooth finish and a hint of spice.

An allocation of 5,000 cases (6-in) of Kyle Busch 108 Single Barrel is available nationwide at a suggested minimum retail price of $39.99 per 750mL bottle.

A Rebellious Spirit in Every Bottle

“We wanted to do something we’ve never done before, in the spirit of living against the grain and doing things your own way, and KB 108 is the perfect answer,” said Philip Lux, Rebel Bourbon brand manager. “Kyle selected every barrel for this one-of-a-kind release with the guidance of Master Distiller John Rempe. Each barrel was hand-bottled, giving each bottle a bit of rebellious character and a flavor profile to match! This special release is made to be enjoyed by collectors and fans of Rebel, Kyle, and RCR alike.”

Signature Details for Collectors and Fans

Each bottle’s front label features:

• The unique barrel number selected by Busch
• The bourbon’s proof and “aged since” date
• Kyle Busch’s signature, number, and the RCR logo

Kyle Busch’s Take on the Special Release

“This sponsorship really is about living life with a rebellious spirit, and I had fun picking barrels on my own terms for this special limited-edition release,” said Busch. “I’m proud to have my name on every bottle and excited for fans nationwide to experience something new from Rebel Bourbon and RCR.”

Rebel Bourbon and RCR: A Partnership at Full Speed

Rebel Bourbon has plans for more excitement and fan engagement in 2025, and the release of Kyle Busch 108 Single Barrel continues the momentum of its sponsorship with Richard Childress Racing.

The brand is a multi-race sponsor of the No. 8 Chevrolet and Busch, featuring an all-new paint scheme inspired by American white oak Rebel Bourbon barrels. Busch will drive the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races, including the EchoPark Automotive Grand Prix on March 2 in Austin, Texas.

Where to Buy and Stay Updated

To learn more about Rebel Bourbon and RCR events:

• Visit: RebelBourbon.com and RCRRacing.com
• Use the product locator to find Rebel Bourbon at specific locations.

A Reminder to Drink Responsibly

Rebel Bourbon and Richard Childress Racing remind everyone 21 and older to drink responsibly – and never drink and drive.

To learn more about Lux Row Distillers, check out our Lux Row Distillers Tour Review! To read about another Rebel whiskey, head to our Rebel 100 Rye Review!

Would you like to learn more about distilleries and bourbon? Are you planning a trip to Kentucky Distilleries? Maybe you would like to live the bourbon life vicariously through us? If any of these are true, then check out BourbonObsessed.com today!