Rebel Root Beer Whiskey Returns

Press Release

The Return of Rebel Root Beer Whiskey

ST. LOUIS, Jan. 13, 2026 /PRNewswire/ — Rebel Bourbon has announced the return of fan-favorite Rebel Root Beer Whiskey to its award-winning lineup. An unconventional twist on their time-honored wheated recipe, it features Rebel Straight Bourbon Whiskey infused with the bold and creamy flavor of root beer. It is bottled at 70 proof (35% ABV) and available nationwide this month at a minimum suggested retail price of $19.99 per 750mL bottle and $0.99 per 50mL bottle.

Rebel Root Beer Whiskey Aromas and Flavor Profile

Rebel Root Beer Whiskey features aromas of classic sassafras and vanilla coupled with aged bourbon whiskey. Its taste profile includes classic sharp root beer flavors of sassafras, vanilla, licorice and molasses plus bourbon whiskey and caramel and honey notes, and a lingering sweetness and spicy sassafras finish.

Brand Perspective

“We listened to the real trailblazing rebels out there, and brought back Rebel Root Beer,” said Philip Lux, Rebel Bourbon brand manager. “It’s available in a variety of size options for enjoying neat, chilled, in cola cocktails and more. Rebel Root Beer is fun and tasty, but doesn’t have any rules – on purpose.”

Packaging and On-Premise Activations – Rebel Root Beer Whiskey

The distinctive label features an eye-catching illustration of a frothy mug of root beer paired with a bourbon barrel. On-premise consumer activation plans include merchandise giveaways such as stickers, coasters, t-shirts and hats with unmistakable “Shoot the Root” branding and shot machines to serve chilled pours.

The product locator can be used to find Rebel Root Beer Whiskey at local retailers.

About Rebel Bourbon

Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill true to its original recipe dating back to 1849, when it was invented at the Stitzel-Weller distillery. Our defiantly smooth premium wheated bourbon celebrates those who embrace bold originality and a rebellious spirit. Our products have earned top spirits industry honors including Single Barrel American Whiskey of the Year for Rebel 10-Year Single Barrel at the 2025 Bartender Spirits Awards. Rebel 10-Year Single Barrel also won a double platinum medal at the 2025 ASCOT Awards, a double gold medal at the 2025 San Francisco World Spirits Competition and a double gold medal and Consumer’s Choice Award at the 2025 SIP Awards. https://rebelbourbon.com/

Will you be picking up a bottle of Rebel Root Beer Whiskey?

Would you like to learn more about distilleries and bourbon? Are you planning a trip to Kentucky Distilleries? Maybe you would like to live the bourbon life vicariously through us? If any of these are true, then check out BourbonObsessed.com today!