The Fireball Garter – Press Release

Press Release

Spice Up ‘I Do’s’ With the Hottest Wedding Accessory of the Season: The Fireball Garter

This wedding season ditch the something blue in favor of something red hot, courtesy of Fireball

LOUISVILLE, Ky., July 30, 2024 /PRNewswire/ — Brides, grooms and wedding guests rejoice: getting the perfect wedding shot no longer applies to just photos! Fireball, the party favorite among wedding revelers everywhere, is thrilled to announce its first official contribution to matrimonial merriment: the Fireball Garter.

A Twist on a Timeless Accessory

A smoking hot twist on a timeless bridal accessory, the Fireball Garter isn’t like grandma’s garter. This one comes with a spicy little secret: tucked away in its red, lacy embrace is a pocket perfectly sized to hold a 50ml shot of Fireball. Because what could be more fun than surprising your S/O with a sizzling surprise shot when they least expect it?! Getting iced is so last season – this year, bring the heat instead.

“Fireball is committed to rewriting the rules and setting fire to traditions one shot at a time, and weddings are no exception,” said Danny Suich, Global Brand Director for Fireball. “Our fans have been making Fireball a part of their celebrations for years, from adult Fireball flower girls and guys, to wedding favors and more. Weddings light up when Fireball’s involved, so we thought it was high time we ignited a part of the party that was begging for something a little extra: the garter toss. We’re excited to see brides and grooms surprise their partners with something fun and unexpected that’s sure to be remembered for years to come.”

Not Just For The Bride

Not the bride? Not a problem. The Fireball garter can be worn under any formal wear so wedding attendees everywhere can also join in the fun.


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Fireball Garter Price, Sizing & Availability

The garter comes in two sizes, small-to-medium and large-to-extra-large, and goes on sale August 2 at 10:00 am EST for $11.99 at FireballWhisky.com. But, unlike a wedding’s open bar, these are limited while supplies last, so fans are encouraged to act fast.


Whether you are planning on donning a Fireball garter or not, you may want to learn about barrel-aged Fireball in our Fireball Dragon Reserve Review!

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About the author: Ed Escott is truly "Bourbon Obsessed". He is the founder of Bourbon Obsessed, LLC, and an Executive Bourbon Steward of the Stave and Thief Society. In addition, he has authored and edited over 600 bourbon and other whiskey reviews, over 50 in-depth distillery write-ups, and many other related articles. He is on the board of the Kentucky Bourbon Influencers and a member of the Lexington Bourbon Society and the Bourbon Capital Guild. Last, but not least, Ed has attended many bourbon-related educational sessions, visited countless distilleries, and is on a never-ending quest to try every bourbon.

Prior to focusing solely on Bourbon Obsessed, Ed practiced in academic medicine for three decades. He most recently was a Professor at the University of Kentucky and served as Chief of the Division of Neuroradiology and Vice Chair For Faculty Mentoring, Development & Wellness of the Department of Radiology. He has extensive editorial experience in academic medical publication, and brings that same academic mindset to Bourbon Obsessed, which is a unique approach for a spirit-focused media company.

Ed can be found on social media on Instagram at @bourbon_obsessed and on Facebook at @BourbonObsessed

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