Wild Turkey Announces Master’s Keep Triumph – Press Release

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Wild Turkey announces the latest in the Master's Keep series: Triumph. It's a 10 year old rye, only the second rye in the series. Master's Keep Triumph will go on sale starting in June 2024.

Press Release 

WILD TURKEY®’S NEW MASTER’S KEEP RELEASE, TRIUMPH, CELEBRATES THE SPIRIT OF KENTUCKY AND EVOLUTION OF RYE WHISKEY

Master’s Keep Triumph, the oldest age-stated rye whiskey ever to be released by Wild Turkey, will be available for US online presale and in-store at select US retailers ahead of Father’s Day

Wild Turkey Master’s Keep Triumph

LAWRENCEBURG, Ky., May 15, 2024 /PRNewswire/ — Wild Turkey today announced the release of Master’s Keep Triumph, the latest addition to its highly collectible, annual Master’s Keep series. A true celebration of what Kentucky rye whiskey can be, this small batch, 10-year-old rye whiskey is the oldest age-stated rye ever released by Wild Turkey. Crafted by legendary Master Distiller Eddie Russell, Triumph’s extended aging process makes for a sweet honey and warm spiced profile that has reimagined conventional rye, a style of whiskey that Wild Turkey has continued to perfect. A limited quantity of Master’s Keep Triumph will be available for fans in select US markets via online presale in early June, or fans can purchase Triumph in-store at select US retailers ahead of Father’s Day.

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Master’s Keep Triumph Rye Began 10 Years Ago

Ten years ago, before rye whiskey’s present-day popularity, Eddie Russell hand-selected and laid down what would eventually become Master’s Keep Triumph. Inspired by the affinity that his son, Associate Blender Bruce Russell, has for rye, Eddie began exploring the possibilities offered by the spicy and bold style of whiskey. After a decline in popularity post-prohibition, many distillers pulled the spirit from shelves while Wild Turkey held true to its convictions and continued to produce top-quality rye with mainstay products like Wild Turkey 101 Rye. The name Triumph speaks to the contemporary revival of rye whiskey, now recognized for its quality and distinctive profile, and to Wild Turkey’s reverence for all the spirit has to offer.

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A Rye Inspired By Associate Blender Bruce Russell

“The Master’s Keep series continues to be a display of our creativity and quality at Wild Turkey. We’ve always seen the collection as a vehicle to tell stories that celebrate our heritage and who we are as a distillery,” says Wild Turkey’s Master Distiller Eddie Russell. “This particular release was inspired by Bruce’s fondness for rye and is a nod to his influence on my work. Triumph is a rye you’ll be proud to serve neat and is a testament to the tenacity of the spirit.”

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Master’s Keep Began In 2015

The Master’s Keep series first started in 2015 as a way for Master Distiller Eddie Russell to showcase his unique approach to making bourbon. Triumph is the second rye whiskey to be released within the series, following Master’s Keep Cornerstone in 2019. Building upon the high standard set by Cornerstone and fan favorites Wild Turkey 101 Rye and Rare Breed Rye, Triumph serves as an evolution of the distillery’s rye craftsmanship while proudly donning the oldest age statement ever for a Wild Turkey rye.

Tasting Notes From Wild Turkey

Master’s Keep Triumph’s extended maturation helped to develop a complex and bold flavor profile that’s consistent with the high quality that fans have come to expect from the Master’s Keep collection. The 104-proof expression features sweet honey and clove notes that transition to dark chocolate, dates and spice with a rich mocha-coffee and black pepper finish. While conventional ryes are enjoyed by many in cocktails, Master’s Keep Triumph gives reason to enjoy rye on the rocks or neat.

Available Beginning In June

Master’s Keep Triumph will be available in limited quantities via US online presale beginning in early June. Fans can sign up for the Wild Turkey community newsletter here to learn more about the product and presale availability. The release will also be available in-store at select US retailers, and at the distillery’s newly renovated Visitor’s Center, ahead of Father’s Day. Suggested retail price is $275. Wild Turkey encourages fans to never compromise and enjoy responsibly.


Would you like to read about the new Wild Turkey Visitors Center? Then check out this article about our recent visit: Wild Turkey Visitor Center Now Open. Or read about a couple of other Wild Turkey Whiskeys in our Wild Turkey Master’s Keep 17 Year Bottled in Bond Bourbon Review and our Wild Turkey Rare Breed Rye Review!

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